The Formula to Flourish® Foundations

Self-led Online Course To Help You Grow Your Biz, Do More Of The Stuff You Truly Love AND Make Money (Even With A Small Audience).

The Formula to flourish ® Foundations Course

The exact digital marketing & mindset strategy, that every female entrepreneur needs to know to build their brand & biz online, in the right way, in 2022.

During this online course, I’m going to guide you through the essential digital marketing & mindset tools that you need to truly flourish as an entrepreneur & business.

Using video trainings, downloadables, templates & more… it’s like having a virtual me, holding your hand every step of the way.

The key result
you can expect from this course..

Lose the overwhelm. Gain the clarity, focus & strategy with your digital marketing.

Is this for you ?

You NEED this course if…

…you identify as a female entrepreneur, solopreneur and/or small business owner

…you have never quite “nailed” a consistent and effective digital marketing strategy

…you’re stuck in a rut, are not seeing growth and/or have plateaued in some way

…you spend more time feeling overwhelmed than you do feeling in your flow

you’re bored of sifting through all the information & noise out there

If this sounds like you, you’re in the right place!

for busy and growing solopreneurs and small businesses

Grow your biz , do more of the stuff you love AND make money – even with a small audience

The Formula to Flourish® Foundations Course focusses on the stuff you actually need to know & how to implement it in the most efficient way!

Nailing your digital marketing strategy & equipping yourself with the right practical & cognitive tools, gives you the confidence & freedom to flourish in your business, grow multiple channels of income online & work flexibly in a way that works for you.

Hey there busy solopreneur !

I get it! You are growing and running a business, juggling work/life/kids and time is precious. You’re sick of all the jargon, you can’t keep up with the “insta algorithm” chat and you can’t be arsed with TikTok.

There’s so much noise out there on social media!

You know you can be using digital marketing to grow your business, but you’re not sure what to focus on & what will be the best use of your time, so instead you’re floundering under an endless to-do list and your business isn’t seeing the growth it deserves.

You want results and you don’t have time to waste.

Well, you’re in the right place!

Take it at your own pace

By buying this course, you’ll get the benefits of learning materials that you can access again & again, at your own pace. Dedicate as little as 30 minutes a week, to gain amazing strategy that will help you grow your brand & biz. Revisit modules when you’re ready & get updates & additional trainings as I add them.
Grow your business with Forumla To FlourishⓇ Programme from Holly Wood
Grow your business with Forumla To FlourishⓇ Programme from Holly Wood

Module outline

Module 1 – Understanding your formula to flourish Result: Confidently outlining your vision, purpose & goals
Unpicking those mindset blocks, truly understanding YOUR why, your motivators & your voice. If you don’t do the ground-work here, everything else is sooooo much harder! Infusing proven Positive Psychology techniques to give you the best possible grounding to flourish.
Module 2 – Social Media marketing (the sh*t you actually need to know!) Result: A defined content strategy, pillars & calendar
No quick-fix-how-to-go-viral-bullsh*t (sorry!). This module is about finding your flow with social media, making it less of a chore, removing the emotion and confidently showing-up in a way that feels right for you and your business.
Module 3 – Building a mailing list that converts and email marketing for the win! Result: A mapped-out email marketing strategy
I’ve been harping on about this & have been selling & growing through my email marketing for years! I think people are finally cottoning-on to the power of the mailing list & this module walks you through everything you need to know, plus a ton of actionable strategy that you can make your own!
Module 4 – SEO can be sexy (sort of!) Result: An SEO strategy you can implement right away
The golden nugget that every biz owner wants & needs to truly have longevity with their brand/biz is… organic traffic! You know, when you get a lead/customer & you have no idea where they came from? It’s magic! Well, actually, it’s pretty simple & actionable strategy that doesn’t have to add days/weeks of work!
Module 5 – Implementation Result: Being able to identify your personal flow
Often the bit overlooked by your average course… how to actually get sh*t done! Finding your flow with work and taking stock of the progress you’ve made so far!
Module 6 – Time management, getting organised and nailing YOUR strategy! Result: A plan of action & organised calendar to follow
If you don’t have processes & systems in place, everything you’ve learnt so far is almost a waste of time! This module will talk you through the bits that’ll save hours/days/weeks & make running your biz simpler, more effective & less exhausting!

Plus bonus trainings & updates!

A personal invitation from me..

I have been a digital content creator and entrepreneur for 13 years & have successfully launched & grown multiple businesses online.

I have taught & mentored hundreds of entrepreneurs & content creators on essential digital marketing strategy & now combine my studies of Positive Psychology, to ensure the right mindset sits alongside it.

I’ve tried most things out at least once, made all the mistakes, learnt & grown over the years.

I’ve gone from feeling overwhelmed & floundering when I sit down at my desk, to focussed & confident with a clear plan of action. I run a business that feels aligned and keeps me in my flow.

I know what it’s like to compare yourself to others, to feel like everyone else is winning & that you must be missing some vital ingredient. You’re not!

If you’re committed to making 2022 the year that you finally nail your digital marketing strategy & grow your brand/business in the way you want, then start right now – join me in the The Formula to Flourish®

I can’t wait to help you on that journey.

Building relationships in Flourish Community Holly Wood

success stories

6 modules, delivered succinctly and with depth!

The full low-down

If you’re still on the fence about the serious amount of value within this programme… here’s a full low-down of what you can expect in each module of the course. I like to keep a few surprises for along the way too!

Module 1 - Understanding your formula to flourish

If you don’t know who you are & what you’re saying, then believe me, your audience won’t either!

In this module we’ll cover:

  • Who you are, your offering & USP
  • Validation techniques to eliminate the feeling of fraud/imposter
  • Getting comfortable with selling yourself & showcasing your expertise
  • Positive Psychology & success mindset techniques

* Bonus content *

  • Brand aesthetics & mood-boarding

Module 2 - Social Media Marketing must-knows

If you’ve become stagnant in your social growth or just aren’t sure how to use a platform like instagram for business, this module has got your covered!

In this module we’ll cover:

  • Drill down who your ICA is & how/where to find them
  • My “rules of engagement”
  • How to actually use instagram as a business (no bullsh*t algorithm “hacks”!) and remove the emotion tied-up in the platform
  • Nailing your Content Pillars and consistently coming-up with content

* Bonus content *

  • How to use video in the way that feels right for you

Module 3 - Building a mailing list that converts

If you’re a brand, business or service-provider & you don’t have a mailing list that you’re utilising, you’re missing a HUGE trick! In this module we’ll cover:
  • Why mailing lists are essential to growth & conversion
  • How to build a mailing list full of your ideal clients
  • Email marketing essentials & nurturing through to conversion
  • Time-saving techniques & automation (hello funnels!)

* Bonus content *

  • Top lead magnet ideas for all niches and industries

Module 4 - The importance of SEO

Whether it’s a website or blog, if you don’t own your little corner of the internet, you’ll be lacking on organic traffic & long-term growth. In this module we’ll cover:
  • Why SEO is important & how it impacts the long-game
  • Key word essentials & research strategy
  • How to actually optimise a website or blog-post for continual organic traffic
  • Next level SEO (think image optimisation, alt-tagging & link-building strategies that are legit!)

* Bonus content *

  • SEO check-list & key-word templates

Module 5 - It's time to implement

This will be the perfect time to take stock of everything you’ve learned so far in the course. Time to have a breather, “catch-up” on any of the lives you may have missed & reach-out with any questions you have. I’ll be on-hand to support loads throughout this week & there’ll be some nice mindfulness treats for you too.  

* Bonus content *

  • Think digital & mental wellness

Module 6 - Getting organised & nailing your strategy

To finish the programme on a high, you’ll be leaving with your next 12-weeks strategy. You’ll walk away feeling empowered, focused & clear on what to do to grow your brand/business online in a way that works for you! We finish with:
  • Content planning
  • Time Management techniques that you’ll be able to implement right away
  • How to implement a strategy that you’ll actually stick to!

* Bonus content *

  • Checklists, planners & entrepreneurial must-haves!

* bonus time *

A final gift from me to you

By securing your place on your place on The Formula to Flourish™️, you will also benefit from free membership to the flourish membership community for the whole of 2022 (worth over £450)!

This means you’ll be able to continue to flourish, with the support of likeminded businesses and keep yourself accountable for the rest of the year, at no extra cost.

Serious magic happens in the flourish community.

I WANT THIS OFFER!

Flourish Planner - Holly Wood

What you get

The investment

What you will learn during this course, will carry you forward for years to come. A single payment of £349 gets you access to the course for the lifetime of the course’s existence (inc any updates & additional learning materials).

Plus, you’ll receive:

N
Free Flourish & Flow 6-month planner (worth £17)
N
Free Flourish notepad (worth £9)

£349

Frequently Asked Questions

I’ve got A’s for your Q’s

Is there a payment plan?
Yes, when bookings are live, you can choose to pay in full (saving yourself money), or to split your payments for a more manageable plan.
Do you have a refund policy?
Yes, I offer a 14-day refund from the day you sign-up to the programme. But, I will say, I only recommend you sign-up if you are fully committed, as I know that you WILL get so much from it, if you commit to yourself & your development.
It's a big investment for me, I'm a bit unsure?
I get it! I’ve been there. I also know that when I truly saw change & growth in my biz, was when I went all-in & invested in my learning & development. That’s why I’ve given you a ton of content, at a fraction of the price I’d charge for 1:1 mentorship. Plus you have a payment plan option to make it more approachable.
I'm worried I don't have enough time?
Again, I hear you! I’m busy too. I’ve worked hard to streamline this programme as much as possible, whilst not skimping on the value! I’d say 1-2 hours a week to watch, read & digest any learning materials that you want, plus 2 hours to start implementing them would be plenty to get you going. Then the coaching calls are 60-90 mins fortnightly and the facebook lives are 45 mins fortnightly. So that’s just 3-4 hours a week… I’m sure you can sacrifice a Netflix boxset for your business growth?! Plus… don’t forget, I’ve included that implementation module, to give you room to breathe & catch-up if needed.
What do I need to complete the programme?
Great question! Just yourself, access to the internet & a notebook & pen. The course modules will be hosted online, via a dedicated website. The private community will be on facebook and you’ll have the option to opt-in to a private Whatsapp channel too. If you don’t like facebook, I recommend you just create a profile page for your business, so you don’t miss out on the extra support.
How long do I have access to the course?
Although I hope you’ll dive straight in & start implementing everything you learn right away, you will have access to the course materials for as long as the course exists (a minimum of 12 months from your purchase date) & will therefore benefit from any updates or new lessons added as the course develops!

Any further questions – just send me an email to: holly@holly-wood.co.uk