The Formula to flourish ® Foundations Course
The exact digital marketing & mindset strategy, that every female entrepreneur needs to know to build their brand & biz online, in the right way, in 2022.
During this online course, I’m going to guide you through the essential digital marketing & mindset tools that you need to truly flourish as an entrepreneur & business.
Using video trainings, downloadables, templates & more… it’s like having a virtual me, holding your hand every step of the way.

The key result
you can expect from this course..
Is this for you ?
You NEED this course if…
…you identify as a female entrepreneur, solopreneur and/or small business owner
…you have never quite “nailed” a consistent and effective digital marketing strategy
…you’re stuck in a rut, are not seeing growth and/or have plateaued in some way
…you spend more time feeling overwhelmed than you do feeling in your flow
…you’re bored of sifting through all the information & noise out there
If this sounds like you, you’re in the right place!

Learnt more than I did at university!
“The Formula to Flourish® has really shaped my new online business. I learnt more about the practical applications of digital marketing in 6 weeks, than I did in 4 years at university!”
for busy and growing solopreneurs and small businesses
Grow your biz , do more of the stuff you love AND make money – even with a small audience
The Formula to Flourish® Foundations Course focusses on the stuff you actually need to know & how to implement it in the most efficient way!
Nailing your digital marketing strategy & equipping yourself with the right practical & cognitive tools, gives you the confidence & freedom to flourish in your business, grow multiple channels of income online & work flexibly in a way that works for you.
Hey there busy solopreneur !
I get it! You are growing and running a business, juggling work/life/kids and time is precious. You’re sick of all the jargon, you can’t keep up with the “insta algorithm” chat and you can’t be arsed with TikTok.
There’s so much noise out there on social media!
You know you can be using digital marketing to grow your business, but you’re not sure what to focus on & what will be the best use of your time, so instead you’re floundering under an endless to-do list and your business isn’t seeing the growth it deserves.
You want results and you don’t have time to waste.
Well, you’re in the right place!

Take it at your own pace



Module outline
Plus bonus trainings & updates!
A personal invitation from me..
I have been a digital content creator and entrepreneur for 13 years & have successfully launched & grown multiple businesses online.
I have taught & mentored hundreds of entrepreneurs & content creators on essential digital marketing strategy & now combine my studies of Positive Psychology, to ensure the right mindset sits alongside it.
I’ve tried most things out at least once, made all the mistakes, learnt & grown over the years.
I’ve gone from feeling overwhelmed & floundering when I sit down at my desk, to focussed & confident with a clear plan of action. I run a business that feels aligned and keeps me in my flow.
I know what it’s like to compare yourself to others, to feel like everyone else is winning & that you must be missing some vital ingredient. You’re not!
If you’re committed to making 2022 the year that you finally nail your digital marketing strategy & grow your brand/business in the way you want, then start right now – join me in the The Formula to Flourish®
I can’t wait to help you on that journey.


success stories

I needed this
“I don’t think I fully realised when I signed up how much I needed this programme, and that it was going to fully shape my new business… I don’t know where I’d be now if I didn’t have this knowledge! “

Helped grow my business
Enthusiastic & welcoming
‘Holly was always enthusiastic and welcoming, she instantly made you feel at ease. The learning tools online are clear and concise, and such a bonus to have that facility to stop & start when you needed to. It was also lovely to meet the fellow Formula To Flourishers during the lives.”

Grown in confidence

Actionable and fun
“Clear, actionable and fun course materials. Taking all the stress out of thinking you have to be a marketing expert to be able to create content for your business. Enjoyed the lessons and challenges as they helped me take action and feel confident about being more visible online.”

Clarify my brand vision
“Before working with Holly, my brand was unfocused & my digital platforms under-utilised. Holly helped me clarify my brand vision, as well as create & implement a digital marketing strategy.”
One-woman-band
“I think every solopreneur should do this programme. When you’re a one-woman-band and have to do all the different aspects of running a business on your own, things like marketing can fall through the cracks. It doesn’t matter how good you are at what you do, if no one knows you’re doing it- it’s pretty pointless.”

Holly was great at delivering
“I joined the programme to help my new business have another client stream outside of instagram. Holly was great at delivering a lot of information really easily, in a way I could digest and put into practice. The SEO and email marketing module were invaluable.”

A font of all knowledge!
“Holly has taught me so much about instagram & social media in general, marketing myself & generally believing in myself! She is a font of all knowledge & I am gaining so much both personally & professionally working with her.”

Organise & plan my content
The full low-down
Module 1 - Understanding your formula to flourish
If you don’t know who you are & what you’re saying, then believe me, your audience won’t either!
In this module we’ll cover:
- Who you are, your offering & USP
- Validation techniques to eliminate the feeling of fraud/imposter
- Getting comfortable with selling yourself & showcasing your expertise
- Positive Psychology & success mindset techniques
* Bonus content *
- Brand aesthetics & mood-boarding
Module 2 - Social Media Marketing must-knows
If you’ve become stagnant in your social growth or just aren’t sure how to use a platform like instagram for business, this module has got your covered!
In this module we’ll cover:
- Drill down who your ICA is & how/where to find them
- My “rules of engagement”
- How to actually use instagram as a business (no bullsh*t algorithm “hacks”!) and remove the emotion tied-up in the platform
- Nailing your Content Pillars and consistently coming-up with content
* Bonus content *
- How to use video in the way that feels right for you
Module 3 - Building a mailing list that converts
- Why mailing lists are essential to growth & conversion
- How to build a mailing list full of your ideal clients
- Email marketing essentials & nurturing through to conversion
- Time-saving techniques & automation (hello funnels!)
* Bonus content *
- Top lead magnet ideas for all niches and industries
Module 4 - The importance of SEO
- Why SEO is important & how it impacts the long-game
- Key word essentials & research strategy
- How to actually optimise a website or blog-post for continual organic traffic
- Next level SEO (think image optimisation, alt-tagging & link-building strategies that are legit!)
* Bonus content *
- SEO check-list & key-word templates
Module 5 - It's time to implement
* Bonus content *
- Think digital & mental wellness
Module 6 - Getting organised & nailing your strategy
- Content planning
- Time Management techniques that you’ll be able to implement right away
- How to implement a strategy that you’ll actually stick to!
* Bonus content *
- Checklists, planners & entrepreneurial must-haves!
* bonus time *
A final gift from me to you
By securing your place on your place on The Formula to Flourish™️, you will also benefit from free membership to the flourish membership community for the whole of 2022 (worth over £450)!
This means you’ll be able to continue to flourish, with the support of likeminded businesses and keep yourself accountable for the rest of the year, at no extra cost.
Serious magic happens in the flourish community.
I WANT THIS OFFER!

What you get
The investment
Plus, you’ll receive:
£349
Frequently Asked Questions
I’ve got A’s for your Q’s
Is there a payment plan?
Do you have a refund policy?
It's a big investment for me, I'm a bit unsure?
I'm worried I don't have enough time?
What do I need to complete the programme?
How long do I have access to the course?
Any further questions – just send me an email to: holly@holly-wood.co.uk