You may or may not know, that as well as being a Digital Marketing expert and business mentor for women entrepreneurs, I am also a certified Positive Psychology Coach and have have a Masters in Psychology.
I have always been passionate about Psychology, understanding the human mind and what makes us tick and when it comes to business and marketing, I am passionate about creating a strategy for the individual, that fits with their personality type and unique set of strengths.
When it comes to marketing and growing your business, there is no one-size-fits-all approach (despite what many coaches might say)… and there doesn’t have to be! You can create a marketing strategy that works for you and feels aligned with you as a person. Think about it… if your strategy feels good, you are way more likely to keep it up and therefore way more likely to yield incredible results from it.
So I wanted to talk about why you should integrate Positive Psychology into your Marketing strategy…
Positive psychology is the study of the factors that contribute to human happiness and well-being. I love it because Positive Psychology is a science and there is now a wealth of research that actually shows us, that those with higher levels of happiness and wellbeing are more likely to be successful. We should be understanding the importance of this as entrepreneurs.
Now, there are many ways to integrate Positive Psychology into your strategy as an entrepreneur, to improve your overall wellbeing and chances of success – which I will delve into separately. But the focus of this post is on Why you should integrate Positive Psychology into your Marketing strategy… so let’s get into it…
Put simply, when used in a marketing context, Positive Psychology can help potential clients or customers to focus on the positive aspects of a product or service and evoke positive emotions towards your brand or business. When someone feels good about you and what you have to offer, they are way more likely to work with you!
So here are 6 ways you can integrate Positive Psychology into your Marketing strategy:
1. Highlight the benefits: Instead of just listing the features of your product or service, highlight the benefits and how they can positively impact the consumer’s life. Tell the story and draw on the incredible emotions they will experience when they get the results you’re promising.
2. Use positive language: Choose words that are uplifting and inspire positive emotions, such as “optimistic,” “exciting,” “fulfilling,” “inspiring”, “growth”. You are way more likely to get a positive response by painting a positive picture, over fear-mongering or scarcity-driven content (that strategy is way outdated!).
3. Show, don’t tell: Use visuals, such as images and videos, to show the positive effects of your product or service. This can be way more effective than simply describing them in words. Perhaps you can bring in existing or past happy clients to help you do this with testimonials and reviews… it’s always better in their language!
4. Focus on solutions: Potential clients or customers are often looking for solutions to their problems. By highlighting how your product or service can solve their problems, you can evoke positive emotions and increase consumer engagement. People want what they want… show them that you have or can provide what they want.
5. Create a positive brand image: Values are a huge pillar of Positive Psychology and when you integrate Positive Psychology into your Marketing strategy, you want to think about how your content, messaging and aesthetic can align with the your values (for example: optimism, gratitude, fun, authenticity etc).
6. Encourage social connections: Positive psychology research has shown that social connections are a key factor in happiness and well-being. Encourage consumers to share their experiences with your product or service with friends and family. This not only strengthens your connection with your community, but it also builds social capital and shows the efficacy of your service or product.
This is just a start, but I hope these 6 ways have given you plenty of food for thought as an entrepreneur. By integrating Positive Psychology into your Marketing strategy, you can create a more positive and appealing proposition for your brand and evoke positive emotions in potential clients and customers… and you’ll feel good doing it!
What’s not to love right?
Interested in learning more about Positive Psychology and Marketing? My Flourish Entpreneurial Wheel of Life is a great place to start. Get instant access!