5 tips for using AI for Authentic Email Marketing

If you know me, you know I LOVE email marketing and it is one of the core strategies I teach my clients who want to grow a brand and business online. Email marketing remains a powerful tool for connecting with your audience, nurturing relationships and ultimately driving business growth. However, so many of my clients tell me that crafting engaging and authentic email copy consistently, can be a challenge.

I wonder if you have an email list, but you barely email them? This is a common struggle amongst business owners and growing entrepreneurs. 

I personally love creating copy BUT I still need to get into flow and create a certain environment to bosh out a 20-email funnel. For those whom copy-writing isn’t in their genius zone, it’s even harder and when you’re wearing multiple hats as a business owner, email marketing often drops to the bottom of the list (which means you’re missing out on the powerful profitability that email marketing can bring!). 

This is where AI tools like Chat GPT step in for me. Using AI for Authentic Email Marketing can simplify the process and help you create consistent email marketing content that resonates with your audience. Remember, think of AI as a tool to support you, not replace you (I talk about that a lot more in this post).

Let’s explore five tips to harness the power of Using AI for Authentic Email Marketing, so you can get consistent with sending emails to your audience too...

1. Use AI-Generated Content Prompts for Inspiration:

AI-powered tools like ChatGPT can provide you with awesome content prompts, helping you overcome writer’s block and get into flow with your copy-writing. Utilise AI-generated ideas, suggestions, and topic prompts to inspire your email marketing content so it feels like less of a chore. These prompts act as valuable springboards for your thoughts, allowing you to infuse your authentic voice and insights into the final copy. (If you’re stuck, here’s 22 ChatGPT commands I use, totally free). 

2. Let AI Write Copy for You:

AI-powered tools like ChatGPT can actually craft compelling email marketing copy for you too. However, to ensure you don’t lose your authenticity and sound like everyone else out there who will be mindlessly using these tools – use your specific language, and specify your tone of voice and even educate the AI tool with your grammar and style suggestions. By collaborating with AI writing assistants like ChatGPT in this way, you can save time and fine-tune your email content while retaining your unique tone of voice.

3. Leverage AI for Personalisation:

Personalised emails are key to engaging your audience, and AI can be a game-changer in this aspect. Use AI-driven personalisation tools to segment your email list based on customer preferences, demographics, and behaviour. This allows you to tailor your email content and offers to individual recipients, creating a more personalised and authentic experience that resonates with each reader. This is powerful for when you’re getting strategic with your email marketing and building funnels. 

4. Harness AI for Subject Line Optimisation:

Crafting attention-grabbing subject lines is crucial for increasing email open rates (on average, aim for an open rate of 20% and above!). AI-powered tools like ChatGPT can analyse vast amounts of data to help you optimise your subject lines for maximum impact. These tools can provide insights into what types of subject lines perform best in your industry, allowing you to craft compelling and authentic subject lines that pique curiosity and entice readers to open your emails. You can also play around with ideas and alternatives to your subject lines to inject something new into the mix (you know how hard it is to get creative with your own content!).

5. Automate and Streamline with AI:

Consistency is key in email marketing (I recommend sending 1-2 well thought-out emails to your audience every week), and AI can help you maintain regular communication with your audience. Automate repetitive tasks like scheduling and sending emails using AI-powered email marketing platforms. This ensures that your emails are consistently delivered to your subscribers, allowing you to focus on other aspects of your business while maintaining a consistent presence in your audience’s inbox. Doing this has enabled me to take of 12 weeks a year with my kids and still generate an income!

If you’ve been scared of using AI for Authentic Email Marketing, it doesn’t have to be scary! Tools like ChatGPT can be a powerful ally for business owners, entrepreneurs, and solopreneurs like us, who are looking to create authentic email marketing copy without adding hours of work to our busy schedules. By leveraging AI-generated content prompts, writing assistants, personalisation tools, subject line optimisation, and automation, you can streamline your email marketing efforts while infusing your unique voice into each communication. You don’t have to compromise your authenticity and you don’t have to do it all yourself anymore!

If you’d love to have a play around with AI and start using AI for Authentic Email Marketing, make sure you download my freebie: 22 ChatGPT Commands to Make Your Email Marketing Easier. These commands have helped me make implementing an effective email marketing campaign way quicker and easier without compromising my tone of voice. 

Remember, AI is not here to replace your authenticity but to enhance your creative process and simplify your email marketing journey. Embrace the possibilities, and witness the impact of AI on your email marketing success.

Happy emailing!